Content is at the core of business. Sales, marketing, customer engagement, support, training, patient education, product updates and so on…and, content can be anything; videos documents, drawings, calendars, even other SaaS applications.
And content can be anywhere, the cloud, websites, drives...
Once you have it you publish everywhere, to the web, to multiple social media platforms, via email to multiple groups, and beyond.
It's a mess.
